Social Loafing: It has been found the individuals work less hard in group than they do when performing alone. This point to a phenomenon referred to as social loafing. It is a reduction in individual effort when working on a collective task, i.e., one in which outputs are pooled with those of other group members. An example of such a task is the game of tug -of-war.
Ways of reducing social loafing:
- Making the efforts of each member visible.
- Increasing the pressure to work better.
- Increasing the value of a task.
- Making people feel the importance of individual contribution.